Teaching with Volvo

What is the role of technological promises, and how can we understand them through an anthropological lens?

Beloftes van duurzame innovatie: interactie tussen innovatie, technologie en cultuur

Together with about 20 participants, I addressed these questions in the course of a lecture given as part of the series Anthropologie voor Duurzaamheid, organised by the Impact Academy in spring 2016.

One of the ‘promises’ we analysed together was that contained in this short video by Volvo, in which the car is put forth as an instrument of care–familial, social, environmental. This commercial left no one indifferent!

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